This video tells what it means to live in the territory of the jaguar (Sonora Desert) and answers questions that many people ask: how often is it possible to see the jaguar? How much is the jaguar responsible for the predation of pets? The answer to these questions, given by local people living in the field, helps to dispel negative myths about this animal.
NJP strives to preserve essential jaguar habitat through the establishment, care, and expansion of a safe-haven sanctuary in northern Mexico. The association aspire to restore habitat suitable for jaguars and other threatened and endangered species, to support wildlife research and educational programs, and to reduce conflicts between carnivores and humans. The goal is to instill pride and respect for regional biodiversity among those dwelling in jaguar country and to dispel any myths and misconceptions about the species.