The audience of this video are the Masaai communities, the goal is to present the figure of the lion keeper as a valid alternative to the Moran, warrior, traditional lion hunter. The video is effective because, since Massai, the protagonists are local people and the life and experiences represented are the daily life of the communities. No foreign face is shown in the video. The video has been very successful in the communities of Ngorongoro and Amboseli.
Lion Guardians conservation program is based on evidence-based strategies, and the integration of socialand biological sciences, including traditional and indigenous knowledge.